Core Highways announces new year rebrand

One of the biggest names in the highways supply chain has announced a rebrand for the new year, with Core Highways Group streamlining its corporate identity and bringing all its subsidiaries under the brand Core Highways.

Big names such as Amberon, Barrier Services, Forest Traffic, JTM Signs and MLP Traffic will now operate together under one brand with a new logo, website, colours and updated values.

Core Highways is a leading provider of temporary traffic management, barrier solutions and events signage. It is one of the largest temporary traffic management and barrier companies in the UK, with a combined turnover of £120m a year and almost 40 depots across England and Wales.

CEO Lizi Stewart said: 'Becoming Core Highways means that we can combine our knowledge and expertise for our customers across England and Wales, giving them access to more skills and expertise in temporary traffic management, barrier solutions and events signage.

'As a team we are stronger together, supporting one another and our customers to deliver. Becoming one will give our customers quicker access to our deep well of technical excellence as well as our innovation and best practice, such as our Decarbonisation Project Roadmap and our award-winning Digital Care Initiative.

'Our business is our people, and by better connecting our passionate, skilled and customer focussed team under the Core Highways brand, we are better able to support our customers and their stakeholders.'